Homes for Wales:
Building an aspirational
and empathetic brand.
Task: 'Produce a brand (Homes for Wales) that would connect and engage with all groups of users who believe housing was an important political issues within Wales.'
Result: Engagement and effective, collaborative use of the brand was high. This meant that the campaign was able to reach and connect with users further afield than was initially hoped. Community Housing Cymru (CHC) also successfully met their target of getting 'housing' higher up the political agenda in Wales.