Chris Lamb

Creative Designer & 'Really Nice Guy'

About Me

Hello.

I'm Chris.
Thanks for taking the time to visit my site.

I’ve probably directed you to this site (via a businesscard or email) to give you an insight of my credentials as a designer. If it’s imagery you are after, please feel free to explore my my portfolio or my (hobby) Instagram account. If there is anything that these sites haven’t answered for you, please don’t hesitate to contact me via my email.

My Skillset

Branding

Everybody says they can 'brand', but a brand is much, MUCH more than a logotype. A branding project must be well considered and done for the right reasons.

Illustration

Illustrations can be used on a wide range of subjects to effectively engage with an audience, as well as add a unique personality to your brand/project.

Social

When you've illustrated death & divorce stats for the ONS, you can pretty much communicate anything. The key: 'quality, not quantity'.

Digital

With digital products common-place, creating a successful one is down to understanding what the audience wants and will engage with.



My Experience.

'Refreshing' Community Housing Cymru's logo.



The Problem

Community Housing Cymru (CHC) had been using its logo mark for over 10 years. Over this time, no tangible set of brand guidelines were created to accompany this logo, and as result, CHC's visual identity lost its clarity, as multiple design agencies used it on a variety of projects, spanning a multitude of current design styles and trends.

[ I mean even Google had updated their logo three times in a fifteen year timespan ]





So why change it?

As of the July 1 2016, CHC were no longer part of a group structure with 'Care & Repair Cymru'; the organisation had gone through a massive re-structure as a result, and there was a great deal of change (for the better) happening within the company.

[ From a design perspective, the logo hadn't 'aged well' and was becoming more and more troublesome to use through it's lack of flexibility. ]





A source of inspiration

In the 10 year lifespan the CHC logo had had, there had been many new challenges develop that required logo design(s) to adapt to: probably the most significant being 'social media'. Therefore, top of the list that this new identity needed to do, was to be as flexible as it possibly could be.

[ The project that most encapsulates a great use of flexibility and adaptability in its design, has to be the recent 'Premier League' rebrand. This project has taken logo design (as a whole) to the next level. No longer is it about a logo mark/identity remaining rigid and 'looking the same' in every different format; it is about achieving uniformity through it's flexibility. ]





ACHIEVING A BRAND 'REFRESH', NOT A 'REBRAND'

With 'how' the redesign needed to work, the next question was how far could the design process go without entering the 'rebrand' realm (and all of it's attached comms/financial burdens). The key to this? - Focus and work with what was already at hand (i.e. the existing logo mark).





The Result

Designing a way to the final outcome was fairly methodical in its process: due to the fact that I would just be resolving the issues the current logo was creating.

In the end, a logo mark was created that should: (a) last at least another 10-15 years; (b) give the brand much more uniformity and coherence through the added levels of flexibility the logo has in it's use; (c) feels like a 'refresh', not a 'rebrand' and (d) (and most importantly) works much better with the dual Welsh language standards.



For more examples of the brand in full use, please visit my website.



Take a look.

Here's a selection of the projects
I've been lucky enough to work on.



Get in touch.

Say Hello!




I also freelance.

Do you have a project I could help out with?



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